Frequently asked questions

What content marketing services do you offer?

I work with B2B tech companies on thought leadership and strategic content that builds authority and drives pipeline:

  • Content strategies to identify opportunities to engage your target audience and build thought leadership

  • Interviewing subject-matter experts and using original data to create content with enough value to cut through

  • Premium ghostwriting that balances technical depth with engaging storytelling and personality

  • Following high editorial standards - whether that's fact-checking thoroughly or conducting an interview professionally

  • Distribution strategies to get you the most reach for your content

Do you work in specific industries or niches?

I focus on B2B tech sectors - particularly cybersecurity, AI, fintech, and climate tech - where creating content requires translating complexity into compelling narratives, without losing attention to detail or substance.

Most of my clients are VC-backed, growth-stage companies where content strategy directly impacts pipeline and market positioning.

What does your fee structure look like?

Every project is different, and my fees reflect that. I charge a fixed rate for a project or monthly retainer, based on its scope, its complexity, and the value I can bring.

Compared to charging by the hour, fixed rates provide clarity and certainty for both of us about exactly what will be achieved at a given rate.

To develop a content strategy and create the first few assets, my rates typically start at £2,000.

How do I know if we're a good fit?

My best-fit clients are those who understand that effective thought leadership requires a strategic approach, not just good writing. You're looking for a partner who really understands your business and goals, not just a generic content service.

If that sounds like you, get in touch to discuss your goals, and I'll determine whether I can help you achieve them.

What if I don’t know what I need yet?

This isn’t a problem at all, because I help clients create content strategies from scratch. I often work with startups or scaleups that are only just starting to invest in content, and haven’t worked out exactly what they need to do yet.

As long as I can understand your marketing goals (and they are realistic), I can then help to map out a strategy to achieve them with high-quality content.

You sound like you could be the right person for our content needs. What's the next step?

Great! Please get in touch to set up a call to discuss your objectives and the kind of project that would achieve them.

If we see a good fit, I’ll send you a proposal outlining the process, deliverables, and investment needed for a successful content program.