Using expert-driven content to build authority and lead gen for osapiens

Climate SaaS scaleup osapiens needed to create in-depth lead magnets that break down key ESG topics for their audience of manufacturing companies.

I helped osapiens to plan and write these lead magnets. I interviewed internal experts at the company and did comprehensive research into the topics, and then shaped these insights into compelling storytelling around:

• The importance of ESG regulations like the EU’s CSRD, which make it essential for companies to become more sustainable;

• How osapiens’ automation software solutions achieve both greater efficiency and sustainability for maintenance and field service teams, helping them to meet ESG goals and become more profitable.

I wrote the white papers in an engaging, journalistic style that breaks down the complex ESG and tech topics for non-expert prospects. This supports their objective of gaining the attention and interest of buyers, building trust in osapiens’ brand, and generating leads.