Positioning Metomic as an Authority on Healthcare Data Security

Creating a clear, engaging story from technical data was challenging

Metomic, a fast-growing cybersecurity scaleup, had compelling proprietary data about healthcare security gaps - but was struggling to transform this into engaging content. Their technical credentials weren't translating into positioning them as an industry authority or driving engagement.

My approach: bringing the data to life with a unique, newsworthy angle

My data storytelling approach meant making it clear not just what the data says, but why it matters. 

Rather than presenting raw data, I supported them by creating a strategy for an original data report campaign and crafting writing that built a persuasive narrative around the alarming security risks the data highlighted.

This meant:

• Transforming proprietary insights into compelling storytelling that shapes industry thinking

• Creating urgency around healthcare security risks

• Positioning Metomic's solution as the right answer to the healthcare cybersecurity crisis

• Developing a newsworthy angle to attract media attention

What my data storytelling achieved for Metomic

• 60% of report landing page visits converted into downloads, thanks to the engaging messaging and storytelling we crafted

• The findings of the report were covered in multiple cybersecurity news outlets, supporting PR and brand awareness objectives

• Strengthened their authority as leading voice in the healthcare cybersecurity space

“Elliott has been a joy to work with, creating high-quality content for our website. Not only does Elliott have a thorough writing process, but he also values the work he creates, making the process much more collaborative.”

Allie Asprou, Head of Content at Metomic